The Beatles have been held up as one of the last great holdouts in terms of selling digital music. The announcement of the deal with iTunes simply indicates that longstanding royalty negotiations finally came to an end. There was no moral album-only stance, or any aversion to the digital world. In fact, the Beatles camp has long talked about wanting the deal to happen. If it had happened in 2002 or 2003, then maybe it could have been held up as a dramatic shift for the music industry. Yet there’s no underlying importance to this story, as it simply marks the conclusion of a complex business relationship among three parties with separate agendas.
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